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Signal-Based Outreach

Outbound that starts with a reason to talk. We watch for the signals that make a company worth contacting now, check each one against a written ICP, and only then write the message.

Signal-based outreach

From the whole market to one conversation

Scroll to watch the filter work. Most companies drop out early, a few show a reason to talk right now, and only those get a message written for them.

Whole market

Every company you could sell to

Hover or tap a highlighted dot to see an example signal.

Example signals

  • Hired a Head of Sales

    2 days ago

  • Opened a second location

    9 days ago

  • Announced a funding round

    11 days ago

  • Posted a job ad for an SDR

    1 day ago

  • Spoke at an industry event

    6 days ago

  • Wrote about switching CRM

    4 days ago

  • Visited the pricing page

    today

  • New leader joined the team

    3 weeks ago

An illustration of the logic we build. The dots are not real companies and the proportions are not results.

You need this when

  • Cold outreach goes to a list, not to a moment.
  • Reply rates are falling and nobody can say why.
  • Your sales team spends the day researching instead of talking.

What you get

  • A written ICP and signal list, agreed before anything runs.
  • Signal sources wired into your enrichment and CRM.
  • Email and LinkedIn cadences that stop the moment someone replies.
  • Mailbox health monitoring, so sending stays safe.
  • Written handover of the logic and the thresholds.

Stack

  • Clay
  • Apollo
  • Instantly
  • n8n
  • HubSpot
  • Claude API

A real build

A five-stage cold-outbound system on Apollo and Clay, and a LinkedIn and email cadence with reply halt, built in n8n.

Tell us which process hurts most

We reply within one business day, with questions rather than a pitch. If it is not a fit, we say so.

Email us: jonathan.schlick@laneops.de