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Enrichment Infrastructure

The data layer under your outbound and your CRM: sourcing, enrichment, verification and deduplication that keep running on their own and stay trustworthy.

Enrichment infrastructure

From a list with gaps to clean records

Scroll to watch a list get filled by your data providers in a set order, checked, deduplicated and handed to the CRM.

A list with gaps

Names without emails, companies without phones. Every empty cell is a missed call.

  1. A list with gaps
  2. Providers, in a set order
  3. Verified
  4. Deduplicated
  5. Clean records in the CRM
  1. A list with gaps

    Names without emails, companies without phones. Every empty cell is a missed call.

  2. Providers, in a set order

    The first provider fills what it can. The next one only tries what is still empty.

  3. Verified

    Every value is checked before it moves on. Bad ones are removed, not guessed.

  4. Deduplicated

    The same company in two rows becomes one record.

  5. Clean records in the CRM

    What reaches the CRM is complete, checked and unique.

An illustration of the logic we build. The cells are placeholders, not real data.

You need this when

  • Contact data is half empty or out of date.
  • You pay for several data providers and nobody knows which one delivered.
  • The same company exists three times in the CRM.

What you get

  • Enrichment flows that try your providers in a set order.
  • Verification before anything reaches a sequence or a rep.
  • Deduplication and company matching that runs continuously.
  • Clean fields, mapped into the CRM.
  • Monitoring and a written handover.

Stack

  • Clay
  • Apollo
  • HubSpot
  • n8n
  • Supabase
  • Claude API

A real build

HubSpot company deduplication and legal-entity resolution with n8n and Claude, plus a clean-up of 4,600 company associations with a custom dashboard.

Tell us which process hurts most

We reply within one business day, with questions rather than a pitch. If it is not a fit, we say so.

Email us: jonathan.schlick@laneops.de